OUR STORY
About eraa
ERAA was born from years of hands-on experience working with women.
Founded by Elle Adida, a professional makeup artist with over a decade of experience in the beauty industry. Over the years, Elle has worked with celebrities, influencers, fashion productions, and thousands of women looking to feel beautiful, confident, and comfortable in their own skin.
Throughout her career, she developed signature techniques based on one simple principle: makeup doesn’t have to be complicated to be perfect. It should work for you, blend seamlessly into the skin, and deliver a natural, precise, and timeless result.
Every product was developed from the ground up-following months of extensive research, testing, and collaborating with the best partners worldwide in each category. Every shade, texture, and formula has been meticulously selected to deliver professional-grade performance alongside a simple and enjoyable user experience, even for those who aren't professional makeup artists.
ERAA is much more than just a makeup brand.
It is Ells’s way of empowering every woman with the confidence to create the most beautiful version of herself-with ease, precision, and uncompromising quality.