מדיניות הפרטיות
General
The website https://eraabeauty.com/ (the "Website") is owned and operated by ERAA Cosmetics Ltd., Company No. 517365441 (the "Company"). Before using the Website or any other services provided by the Company, please read this Privacy Policy carefully in its entirety (the "Privacy Policy"), which forms an integral part of the Website's Terms of Use. These terms are intended to clarify how the Company uses the information it collects or that is provided to it by users of the Website.
"Information" in this Policy means any information relating to a person's private affairs and/or information about an identified or identifiable individual (the "Information").
This Privacy Policy is written in the masculine form for convenience only and applies equally to all users regardless of gender.
Consent
By using the Website and the Company's various services, the user consents to the Company collecting and storing information about them in the Company's database, including sensitive information as defined in the Privacy Protection Law, 5741-1981, whether provided directly by the user or obtained or generated indirectly (including browsing history, web pages viewed, computer location, IP address, etc.). The user acknowledges that they are not legally obligated to provide the Information or to consent to its use, but that without such consent the user will be unable to receive the Company's services.
Where the user provides the Company with information relating to third parties, the user declares that such information was provided with the knowledge and consent of those third parties, and with their explicit agreement to the terms of this Privacy Policy as published on the Website at the time the user provided the information to the Company.
The provisions of this Policy do not apply to anonymous information or information that does not identify the user by reasonable effort, and the Company may use such information without restriction.
Providing Details & Collecting Information
The Company may collect the information described above and below through the following methods:
– Automatically – through the use of technologies such as Cookies and/or Pixels during internet browsing and/or other monitoring tools provided by third parties.
– Information provided voluntarily by the user – for example when contacting the Company, registering on the Website, or signing up to receive marketing communications.
As part of using the Website or the Company's services, the user is required to provide personal details to the Company, including name, address, phone number, contact details, and email address. If the user joins the Company's loyalty programme, they will be required to provide additional details including identity number, date of birth, details of their partner, and any other details requested from time to time.
In addition, use of the Website involves the automatic collection of information about the user, including browsing history, actions performed on the Website, web pages viewed, computer location, IP address, device or user identifiers, mouse and keyboard movements, actions or information entered by the user but not yet submitted, and similar data.
Use of Information & Purposes of Collection
The user acknowledges that the Company may collect, process, and use the Information, entirely at its sole discretion and subject to applicable law, including for the following purposes:
– To enable the user to use the Website and the services offered through it or by the Company.
– To update, modify, and improve the Website.
– To tailor the Company's services to the user's needs and preferences.
– To contact the user when the Company considers it necessary to do so.
– Subject to the user's lawful consent, to send the user information and updates from time to time regarding the Company's services and the user's personal information, including operational messages and alerts sent to users via various digital means, including email, SMS, push notifications, and similar channels ("Operational Messages").
– To send the user marketing materials, advertisements, and/or offers for the purchase of services and/or products that may be of interest to the user and/or their family members, subject to the user's consent.
– The user agrees that the Company, or entities acting on its behalf engaged in data processing, may contact them on the basis of their membership of a group with certain characteristics and based on segmentation and profiling activities carried out by the Company using the information stored as described above.
– For data enrichment purposes, including the internal enhancement and cross-referencing of information against additional data held in the Company's database(s), where required and subject to applicable law, as well as for the personalisation of content, products, services, or advertisements to users on the Website or other media.
– For internal purposes such as aggregate analysis of user behaviour patterns, handling complaints and/or reviews, conducting surveys, including through tracking technologies such as Cookies. Each user may reconfigure their browser to refuse all Cookies or to be alerted when Cookies are sent. However, please note that some parts of the Website may not function properly if Cookies are refused.
– To protect the interests, rights, and assets of the Company or of third parties.
– To fulfil a legal obligation or judicial order applicable to the Company.
– For payment collection purposes.
– For any other purpose set out in or implied by this Privacy Policy or the Website's Terms of Use.
Right of Access, Correction & Deletion
In accordance with the provisions of the Privacy Protection Law, 5741-1981, the user may, at any time, contact the Company (either personally or through an authorised representative or guardian, if one has been appointed) to request access to information relating to them held in the Company's database. To access your information, please contact the Company at: info@eraabeauty.com
The user is entitled to request that the Company delete, amend, and/or correct their personal details held in the database to the extent permitted by law, by emailing info@eraabeauty.com. The Company will act in accordance with the provisions of applicable law.
Disclosure of Information to Third Parties
The Company undertakes not to transfer this information to others without the user's prior consent, except in the following cases:
– To comply with applicable law, including any statute, legislation, convention, ordinance, regulation, order, official directive, administrative instruction, circular, and/or guidance from any governmental or regulatory authority.
– To enforce the Terms of Use and/or other agreements and/or other policies.
– In the event of a complaint and/or request related to use of the Website and/or in order to handle security and/or technical issues on the Website.
– Transfer of information to third parties providing services related to the operation of the Website or the Company's services (such as general Website management and marketing, hosting services, servers, email operations, database security and management, etc.) and for activities supporting the provision of the Company's services (such as lawyers, accountants, business development and other consultants, courier companies, debt collection, etc.).
– To the Company's business partners, including for joint projects between the Company and third parties; in the event of a legal or commercial dispute between the user and the Company.
– To respond to third-party claims.
– To protect the rights or interests of the Company and/or the Website's users.
– Where use of the Website is in breach of this Privacy Policy and/or the Terms of Use and/or applicable law.
– Transfer to third parties of non-personally identifiable information, primarily relating to browsing habits and statistical data.
– Transfer of information to third parties such as service providers operating services related to the Website, the Company, and its services (such as hosting, servers, email operations, database security and management, etc.), as well as advertising companies and advertising networks for the purpose of displaying advertisements on the Website.
– In connection with a corporate transaction involving the Company, including in any case where the Company sells, assigns, or transfers part or all of its business and/or assets to a third party, or is acquired by or merged with a third party, or enters into bankruptcy, insolvency, or liquidation proceedings.
The Company may transfer information about the user outside the jurisdiction of Israel and/or the European Union, including for cloud storage purposes. The data security and privacy protection laws in the jurisdiction to which personal data is transferred may not be as comprehensive as those in Israel and the EU, and in such cases the Company will take steps to ensure a similar level of protection for the user's personal data. By using the Website, the user consents to such transfer.
Links
The Website may contain links to additional websites ("Third-Party Websites") that are not operated by the Company and which apply different privacy policies. The Company is not responsible for the privacy practices or the information security systems and procedures implemented on Third-Party Websites, nor for information collected by such websites and/or third parties that are not subject to this Privacy Policy. The Company accepts no responsibility or liability whatsoever in connection with the policies (including privacy policies), practices, actions, or omissions of Third-Party Websites and/or such third parties. Users should therefore review the terms of use and privacy policies of Third-Party Websites before using or accessing them.
Marketing & Promotional Communications
If the user has purchased products or services from the Company or has joined the Company's loyalty programme, it is hereby clarified that the Company may contact them from time to time and send ongoing communications relating to updates, marketing offers, promotions, and various deals related to similar products and services of the Company, via any means of communication, including SMS, email, and similar channels. The user may, at any time, request to stop receiving such communications or direct marketing from the Company, or request that their information not be used for direct marketing to certain entities or for certain purposes, by contacting the Company at info@eraabeauty.com
In addition, where the user has consented to receive marketing communications from the Company, the Company may contact them from time to time and send ongoing communications relating to updates, marketing offers, promotions, and various deals related to products and services of the Company, its business partners, or third parties, via any means of communication, including SMS, email, and similar channels. The user may, at any time, request to stop receiving such communications by contacting the Company at info@eraabeauty.com, subject to the provisions of this Privacy Policy and applicable law.
Cookies
Cookies are files stored on the user's personal computer hard drive that enable the collection of information about their internet preferences and usage habits, such as favourite websites, areas of interest, and similar data. The Company may use Cookie files to tailor its services to users' preferences and to improve the browsing experience.
The user acknowledges that certain services aimed at improving their experience on the Website may be provided to the Company by third parties, including the display of relevant advertisements, analytics, measurement, and the integration of social networks into the user's experience. These third parties may use Cookies and similar files such as JavaScript, SDKs, and other technologies designed to measure the effectiveness and personalisation of marketing content. By using the Website, the user confirms that they accept this and acknowledges that such third-party files may be subject to different provisions in accordance with the third party's own privacy policy.
The Website incorporates the following third-party tools, which are managed by those third parties in accordance with their respective terms of use and privacy policies:
– Meta Pixel – Privacy Policy: https://www.facebook.com/privacy/policy/
Used for data enrichment, ad personalisation, analytics, and event management on the Website.
– Google Tag Manager – Privacy Policy: https://policies.google.com/privacy?hl=en
Used for data enrichment, ad personalisation, analytics, and event management on the Website.
– TikTok Pixel – Privacy Policy: https://www.tiktok.com/legal/page/row/privacy-policy/en
Used for data enrichment, ad personalisation, analytics, and event management on the Website.
– Shopify SDKs – Privacy Policy: https://www.shopify.com/legal/privacy/app-users
Used to operate the purchasing system on the Website, for advertising, and for customer engagement.
As noted above, if the user does not wish the Company to collect information about them through the use of Cookies, the user may change the settings on their browser to refuse all Cookies, delete existing Cookies, prevent new Cookies from being created, or set an option whereby the user is given the opportunity to accept or decline each Cookie upon detection. The user's choice not to accept and/or to disable Cookies may reduce their ability to enjoy certain interactive features and/or services offered on the Website. Disabling or deleting Cookies does not erase information already transferred to the Company or to third parties via Cookies, nor does it prevent the collection of information through other tools embedded on the Website such as pixels, SDKs, Web Beacons, and similar technologies.
Contact
Any user may contact the Company regarding any matter covered in this Privacy Policy by emailing: info@eraabeauty.com
Security Measures
The Company implements information security systems and procedures on the Website and takes standard measures to secure the information on this page and across the Website. While these systems and procedures reduce the risks of unauthorised access to the Company's computers, they do not guarantee full protection of the information the user submits to the Company through the Website. The Company does not warrant that the services offered on the Website will be immune from unauthorised access, and users should consider the nature of the information they transmit to the Website. Accordingly, while the Company will take reasonable measures, it will not be liable for any damage of any kind whatsoever — direct or indirect — caused to the user as a result of a breach of its databases and/or this page and/or the Website and/or its computers.
Governing Law & Jurisdiction
This Privacy Policy shall be governed by and construed in accordance with Israeli law. The competent courts in the Tel Aviv-Jaffa district shall have exclusive jurisdiction over any matter arising from this Privacy Policy.
Changes to the Privacy Policy
The Company may amend the provisions of this Privacy Policy from time to time (by way of modification, deletion, removal, addition, including the addition of conditions) at its sole discretion. Where changes are made to the Privacy Policy, the date of the update will appear at the bottom of this page. Users should therefore review the Privacy Policy before each use of this page and/or the Website. If a user does not agree to any change in the Privacy Policy, they must immediately cease using this page and/or the Website. Unless otherwise stated, any change to the Privacy Policy will take effect immediately upon publication.
ERAA Cosmetics Ltd. · eraabeauty.com · info@eraabeauty.com
Last updated: 10 July 2026